My research focuses on how social factors (e.g., the salience of rivals) and physiological factors (e.g., hormones) influence decision making and consumer behavior. My inter-related research foci are: (1) the consumer behavior of women and families, (2) the role of hormonal mechanisms in guiding decisions, and (3) the influence of status-seeking and social competition on consumption. I adopt an interdisciplinary approach to research by combining theory and methods from social psychology, neuroendocrinology, evolutionary biology, and marketing.
Durante, K. M., Griskevicius, V., Simpson, J. A., Cantu, S M., & Li, N. P. (in press). Ovulation leads women to perceive sexy cads as good dads. Journal of Personality and Social Psychology.
Durante, K. M., & Saad, G. (2010). Strategic shifts in women’s social motives and behaviors across the menstrual cycle: Implications in corporate settings. In Angela Stanton, Mellani Day, & Isabell Welpe (Eds.), Neuroeconomics and the Firm (pp. 116-130), Northampton, MA: Edward Elgar.
Griskevicius, V., Simpson, J. A., Durante, K. M., Kim, J., & Cantu, S. (in press). Evolution, social influence, and sex ratio. In D. Kenrick, N. Goldstein, and S. Braver (Eds.), Six Degrees of Social Influence: Science, Application, and the Psychology of Robert Cialdini.
Li, N. P., & Durante, K. M. (2007). Sex and mating. In W. A. Darity, Jr. (Ed.), International Encyclopedia of the Social Sciences (2nd ed.). Farmington Hills, MI: Macmillan Reference.
Courses Taught:
Integrated Marketing Communications
Personal Selling
Research Methods
Integrated Marketing Communications
Personal Selling
Research Methods
Kristina Durante College of Business
University of Texas, San Antonio
One UTSA Circle
San Antonio, TX 78249-0638 United States
Last edited by profile holder: April 21, 2012
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