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Kristina Durante

Kristina Durante

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My research focuses on how social factors (e.g., the salience of rivals) and physiological factors (e.g., hormones) influence decision making and consumer behavior. My inter-related research foci are: (1) the consumer behavior of women and families, (2) the role of hormonal mechanisms in guiding decisions, and (3) the influence of status-seeking and social competition on consumption. I adopt an interdisciplinary approach to research by combining theory and methods from social psychology, neuroendocrinology, evolutionary biology, and marketing.

Primary Interests:

  • Evolution and Genetics
  • Intergroup Relations
  • Judgment and Decision Making
  • Motivation, Goal Setting
  • Neuroscience, Psychophysiology
  • Personality, Individual Differences
  • Persuasion, Social Influence

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Journal Articles:

Other Publications:

  • Durante, K. M., & Saad, G. (2010). Strategic shifts in women’s social motives and behaviors across the menstrual cycle: Implications in corporate settings. In A. Stanton, M. Day, & I. Welpe (Eds.), Neuroeconomics and the Firm (pp. 116-130), Northampton, MA: Edward Elgar.
  • Griskevicius, V., Simpson, J. A., Durante, K. M., Kim, J., & Cantu, S. (2012). Evolution, social influence, and sex ratio. In D. Kenrick, N. Goldstein, and S. Braver (Eds.), Six Degrees of Social Influence: Science, Application, and the Psychology of Robert Cialdini.
  • Li, N. P., & Durante, K. M. (2007). Sex and mating. In W. A. Darity, Jr. (Ed.), International Encyclopedia of the Social Sciences (2nd ed.). Farmington Hills, MI: Macmillan Reference.

Courses Taught:

  • Integrated Marketing Communications
  • Personal Selling
  • Research Methods

Kristina Durante
College of Business
University of Texas, San Antonio
One UTSA Circle
San Antonio, TX 78249-0638
United States

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