Kristina Durante is an associate professor in the Department of Marketing at Rutgers Business School. She holds a Ph.D. in Social Psychology from the University of Texas, Austin, a M.A. in Social Sciences from the University of Chicago and a B.S. in Mass Communication from Boston University. Her research areas include: (1) women’s consumer choice and luxury spending; (2) family spending decisions, and (3) hormones and consumer behavior. The thread that unifies her research program is an evolutionary theoretical approach.
Her work has appeared in several top tier academic journals including Psychological Science, Journal of Marketing Research, Journal of Consumer Research, Journal of Personality and Social Psychology, Personality and Social Psychology Bulletin and Proceedings of the Royal Society of London. Kristina’s research has been featured in hundreds of media outlets worldwide. Prior to entering academia, Kristina spent seven years as an entertainment marketing executive at Metro-Goldwyn-Mayer, RCA Records and Planet Hollywood International.
- Close Relationships
- Evolution and Genetics
- Intergroup Relations
- Interpersonal Processes
- Judgment and Decision Making
- Motivation, Goal Setting
- Neuroscience, Psychophysiology
- Personality, Individual Differences
- Persuasion, Social Influence
- Sexuality, Sexual Orientation
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- Bailey, D. H., Durante, K. M., & Geary, D. C. (2011). Men’s perception of women’s attractiveness is calibrated to relative mate value and dominance of the women’s partner. Evolution & Human Behavior, 32, 138-146.
- Cantu, S. M., Simpson J. A., Griskevicius V., Weisberg Y. J., Durante, K. M., & Beal, D. J. (2014), Fertile and Selectively Flirty: Women’s Behavior Toward Men Changes Across the Ovulatory Cycle, Psychological Science, 25 (2), 431-438.
- Durante, K. M., & Arsena, A. R. (2015) Playing the Field: The Effect of Fertility on Women’s Desire for Variety”, Journal of Consumer Research, 41, 1372-1391.
- Durante, K. M., Arsena, A. R., & Griskevicius, V. (2014), Fertility Can Have Different Effects for Single and Non-Single Women, Psychological Science, 25 (5), 1150-1152.
- Durante, K. M., Arsena, R., & Griskevicius, V. (2013). The fluctuating female vote: Politics, religion, and the ovulatory cycle. Psychological Science.
- Durante, K. M., Griskevicius, V., Cantu, S. M., & Simpson, J. A. (2014), Money, Status, and the Ovulatory Cycle, Journal of Marketing Research, 51 (1), 27-39.
- Durante, K. M., Griskevicius, V., Hill, S. E., Perilloux, C., & Li, N. P. (2011). Ovulation, female competition, and product choice: Hormonal influences on consumer behavior. Journal of Consumer Research, 37, 921-934
- Durante, K. M., Griskevicius, V., Simpson, J. A., Cantu, S M., & Li, N. P. (2012). Ovulation leads women to perceive sexy cads as good dads. Journal of Personality and Social Psychology, 103(2), 292-305.
- Durante, K. M., Griskevicius, V., Simpson, J. A., Cantu, S. M., & Tybur, J. M. (2012). Sex ratio and women's career choice: Does a scarcity of men lead women to choose briefcase over baby? Journal of Personal and Social Psychology, 103(1), 121-134.
- Durante, K. M., & Li, N. P. (2009). Oestradiol level and opportunistic mating in women. Proceedings of the Royal Society of London, Biology Letters, 5, 179-182.
- Durante, K. M., Li, N. P., & Haselton, M. G. (2008). Changes in women’s choice of dress across the ovulatory cycle: Naturalistic and laboratory task-based evidence. Personality and Social Psychology Bulletin, 34, 1451-1460.
- Durante, Kristina M., Griskevicius V., Redden, J. P., & White, Andrew E. (in press) Spending on daughters in economic recessions, Journal of Consumer Research.
- Eastwick, P. W, & Durante, K. M. (2015). Adaptive workarounds. Current Opinion in Psychology, 1, 92-96.
- Hill, S. E., & Durante, K. M. (2011). Courtship, competition, and the pursuit of attractiveness: Mating goals facilitate health-related risk taking and strategic risk suppression in women. Personality and Social Psychology Bulletin, 37, 383-394.
- Hill, S. E., & Durante, K. M. (2009). Do women feel worse to look their best? Testing the relationship between self-esteem and fertility status across the menstrual cycle. Personality and Social Psychology Bulletin, 35, 1592-1601.
- Hill, S. E., Rodeheffer, C. D., Griskevicius, V., Durante, K. M., & White, A. E. (2012). Boosting beauty in an economic decline: Mating, spending, and the lipstick effect. Journal of Personality and Social Psychology, 103(2), 275-291.
- Maestripieri, D., & Durante, K. M. (2004). Infant colic: Re-evaluating the adaptive hypotheses. Behavioral and Brain Sciences, 27, 468-469.
- Roney, J. R., Hanson, K. N., Durante, K. M., & Maestripieri, D. (2006). Reading men’s faces: Women’s mate attractiveness judgments track men’s testosterone and interest in infants. Proceedings of the Royal Society of London B, 273, 2169-2175.
- Durante, K. M., & Saad, G. (2010). Strategic shifts in women’s social motives and behaviors across the menstrual cycle: Implications in corporate settings. In A. Stanton, M. Day, & I. Welpe (Eds.), Neuroeconomics and the Firm (pp. 116-130), Northampton, MA: Edward Elgar.
- Griskevicius, V., Simpson, J. A., Durante, K. M., Kim, J., & Cantu, S. (2012). Evolution, social influence, and sex ratio. In D. Kenrick, N. Goldstein, and S. Braver (Eds.), Six Degrees of Social Influence: Science, Application, and the Psychology of Robert Cialdini.
- Integrated Marketing Communications
- Personal Selling
- Research Methods
Rutgers Business School—Newark and New Brunswick
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Piscataway, New Jersey 08854