My research focuses on how social factors (e.g., the salience of rivals) and physiological factors (e.g., hormones) influence decision making and consumer behavior. My inter-related research foci are: (1) the consumer behavior of women and families, (2) the role of hormonal mechanisms in guiding decisions, and (3) the influence of status-seeking and social competition on consumption. I adopt an interdisciplinary approach to research by combining theory and methods from social psychology, neuroendocrinology, evolutionary biology, and marketing.
Durante, K. M., & Saad, G. (2010). Strategic shifts in women’s social motives and behaviors across the menstrual cycle: Implications in corporate settings. In Angela Stanton, Mellani Day, & Isabell Welpe (Eds.), Neuroeconomics and the Firm (pp. 116-130), Northampton, MA: Edward Elgar.
Griskevicius, V., Simpson, J. A., Durante, K. M., Kim, J., & Cantu, S. (in press). Evolution, social influence, and sex ratio. In D. Kenrick, N. Goldstein, and S. Braver (Eds.), Six Degrees of Social Influence: Science, Application, and the Psychology of Robert Cialdini.
Li, N. P., & Durante, K. M. (2007). Sex and mating. In W. A. Darity, Jr. (Ed.), International Encyclopedia of the Social Sciences (2nd ed.). Farmington Hills, MI: Macmillan Reference.
Courses Taught:
Integrated Marketing Communications
Personal Selling
Research Methods
Integrated Marketing Communications
Personal Selling
Research Methods
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