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Dr. Kristina Durante

Dr. Kristina Durante

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Kristina Durante is an associate professor in the Department of Marketing at Rutgers Business School. She holds a Ph.D. in Social Psychology from the University of Texas, Austin, a M.A. in Social Sciences from the University of Chicago and a B.S. in Mass Communication from Boston University. Her research areas include: (1) women’s consumer choice and luxury spending; (2) family spending decisions, and (3) hormones and consumer behavior. The thread that unifies her research program is an evolutionary theoretical approach.

Her work has appeared in several top tier academic journals including Psychological Science, Journal of Marketing Research, Journal of Consumer Research, Journal of Personality and Social Psychology, Personality and Social Psychology Bulletin and Proceedings of the Royal Society of London. Kristina’s research has been featured in hundreds of media outlets worldwide. Prior to entering academia, Kristina spent seven years as an entertainment marketing executive at Metro-Goldwyn-Mayer, RCA Records and Planet Hollywood International.

Primary Interests:

  • Close Relationships
  • Evolution and Genetics
  • Intergroup Relations
  • Interpersonal Processes
  • Judgment and Decision Making
  • Motivation, Goal Setting
  • Neuroscience, Psychophysiology
  • Personality, Individual Differences
  • Persuasion, Social Influence
  • Sexuality, Sexual Orientation

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11:59 Featured SVG

Fertile, Flirty, and Fierce

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  • 11:59

    Fertile, Flirty, and Fierce

    Length: 11:59


  • 1:23:58

    Can Women Have a Career and a Family?

    Length: 1:23:58


  • 59:54

    Female Intrasexual Competition, and Consumer Choices

    Length: 59:54


  • 5:30

    University of Texas at San Antonio Interview

    Length: 5:30


  • 2:36

    Marketers Use Knowledge of Evolutionary Behavior to Sell Products

    Length: 2:36


  • 59:25

    The Career-Family Trade-Off for Modern Women, and Changing Gender Norms

    Length: 59:25


  • 16:19

    "Positive Parenting Newsfeed" Interview

    Length: 16:19


  • 20:30

    Outdated Gender Norms

    Length: 20:30


  • 57:36

    Women, Workload, and Quarantine

    Length: 57:36



Journal Articles:

Other Publications:

  • Durante, K. M., & Saad, G. (2010). Strategic shifts in women’s social motives and behaviors across the menstrual cycle: Implications in corporate settings. In A. Stanton, M. Day, & I. Welpe (Eds.), Neuroeconomics and the Firm (pp. 116-130), Northampton, MA: Edward Elgar.
  • Griskevicius, V., Simpson, J. A., Durante, K. M., Kim, J., & Cantu, S. (2012). Evolution, social influence, and sex ratio. In D. Kenrick, N. Goldstein, and S. Braver (Eds.), Six Degrees of Social Influence: Science, Application, and the Psychology of Robert Cialdini.

Courses Taught:

  • Advertising
  • Integrated Marketing Communications
  • Personal Selling
  • Research Methods

Dr. Kristina Durante
Rutgers Business School—Newark and New Brunswick
100 Rockafeller Road
Piscataway, New Jersey 08854
United States of America

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